• 游戏运营-三节课

    1.1 游戏公司业务分工介绍

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    1.2游戏运营的工作范畴

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    1.3游戏运营的12大职业技能树

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    （游戏产品的生命周期：4个周期-3个测试-测试目标）

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    1.5游戏运营最为重要的能力：框架思维

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    案例：相互独立有问题的

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    用能力解决问题，用框架解决问题

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    2.1用户分成-精细化运营

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    2.2如何让免费用户花钱

    如何让用户花第一笔钱（1块钱以上就是付费）

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    首充案例

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    ICON 酷炫 充值流程ok,视觉表现与奖励更贴切，最主要奖励设计与文案呈现方式

    结论优化首充方案

    主要奖励与次要奖励的用途去向查询

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    案例分享

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    用户购买外挂加速卡牌对战时间 给运营的思路 如果在游戏内提供相应权益

    ARPG用户道具传送 体验很好 ，突然拿掉，花钱可以继续体验

    随机事件---低级vip 概率性 类似优惠打折券

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    调试选择最优解

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    2.4 让用户花钱必备的学科知识

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    3.2 不同 游戏的收费共性和特征（付费点）

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    3.3理解游戏的玩法构成

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    3.4长尾理论和心理账户

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    3.5角色成长类付费点挖掘

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    选择充值buff的机会

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    怎么挖掘付费点

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    3.6属性养成付费点挖掘技巧

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    3.7战斗消耗类付费点挖掘

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    3.8 社交装扮类付费点挖掘

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    3.9 付费挖掘思路总结

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    第四章 版本管理 为什么有的游戏可以火n年——长线运营

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    4.3 数值游戏如何塑造公平竞技的游戏环境

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    4.4 如何设计属性养成无限坑

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    5.1设计游戏活动的常见问题

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    5.2 游戏活动的12层框架

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    5.3 4大套路穷举所有活动类型

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    活动奖励

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    5.4充值售卖类活动案例分析

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    活动问题

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    5.5随机类活动案分析

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    5.6控制活动节奏的3大要点

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    投放过猛，用户差距过大导致最终只能通过合服等解决

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    总结

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    5.7 顶级活动策划的4大习惯

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    第六章 数据分析的价值

    6.2数据分析的价值

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    数值问题：

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    6.3数据分析指标

    数据来源

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    6.4 数据分析框架、方法、步骤

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    6.5 数据分析思维

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    6.6 如何通过数据辅助营收活动

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    单个活动奖励数据分析

    分析消费占比分析出主体消费点image-20210927110755562

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    流程

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    打折促销力度里的数据分析，尺度拿捏

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    畅销榜的游戏，通过游戏内口碑来做，1000道具卖200，降低获客成本

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    7.1.1 如何用数据分析拆解营收kpi

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    流程

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    计算分级

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    概括

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    提升方式：

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    7.2如何估算游戏运营成本和收益

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    ROI 计算

    暂未考虑时间维度

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    案例：ROI

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    LTV

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    成本回收

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    7.5 依据情况制定目标计划

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    7.6总结：

    游戏前十分钟流程活跃情况

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  • 原文地址：https://www.cnblogs.com/yescarf/p/15309988.html
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