北邮物联网2022年产品开发与管理知识点速查

跟java速查用法一样，但因为我摆烂了就粗糙很多是了。ctrl+f查找你要的关键词，有一定概率可以定位它在哪个lecture出现过

lectrue 1 intro

• Menagement p24
• Objective and balance p25
• Resources and people p26
• The 3 Es(Effectiveness, Efficiency, Equity) p27
• Levels of management p29
• Classifying managers(First-line Managers, Middle Managers, Top Managers) p30
• Management functions(Planning, Organizing, Leading, Controlling) p31
• Management roles(Interpersonal roles, Informational roles, Decisional roles) p33
• Universal need for management p36

lecture 2 External and internal envrioment

企业环境，内部环境外部环境（分别分微观和宏观），PESTEL分析。跟市场营销一样一样的，略

lecture 3 Macroeconomics

宏观经济

• Economics, surplus, scarcity, Gross Domestic Product, phillip machine, Multiplier effect, accelerator effect, inflation, business cycle, globalisation, pull&push

lectrue 4 microeconomics

微观经济

• Microeconomic environment, supply and demand, price determination, elasticity

lectrue 5 Business strategy

1. Define strategic management and explain why it’s important.
2. Explain what managers do during the six steps of the strategic management process.
   • Know how to identify your own personal strengths and weaknesses and deal with them.
   • Develop your skill at strategic planning.
3. Describe the three types of corporate strategies.
4. Describe competitive advantage and the competitive strategies organizations use to get it.
5. Discuss current strategic management issues

lectrue 7 marketing

市场营销，4p组合

lectrue 8 Operations risk management

风险管理

lectrue 10 product development innovation

参考市场营销产品开发

lectrue 11 opportunity identification

lectrue 12 product planning

◦ Phase 0 - The 5-step of Product Planning Process
◦ Step 1 – Identify Opportunities
◦ Step 2 – Evaluate and prioritise projects
◦ Step 3 – Allocate resources and plan timing
◦ Step 4 – Complete pre-project planning
◦ Step 5 – Reflect on the results and the process

lectrue 13 Disruptive innovation

◦ It describes innovations in products, services or processes that
radically change an industry’s rules of the game
◦ A smaller company with fewer resources challenges an
established organisation
◦Disruptive in the sense of serving an overlooked segment of
possible consumers with products or services at relatively low prices
◦ Destroy old technologies and replace them with new and better ones

lectrue 14 identify customer needs

顾客需求分析
◦ Product development starts with planning and concludes with product launch
◦ A generic product development process can be used as an example
◦ The process has six distinct phases
◦ 0. Planning
◦ 1. Concept development
◦ 2. System-level design
◦ 3. Detail design
◦ 4. Testing and refinement
◦ 5. Production ramp-up

lectrue 15 concept development

◦ Phase 1 – Concept Development
◦ Identify Customer Needs (Lecture 14)
◦ Establishing target specifications
◦ Concept generation
◦ Concept selection
◦ Concept testing
◦ Setting final specifications
◦ Project planning
◦ Economic analysis
◦ Benchmarking, modelling and prototyping

lectrue 17 product design

◦ System-level design
◦ Product architecture
◦ Product sub-systems and interfaces
◦ Industrial design
◦ Detail design
◦ Part geometry
◦ Production processes
◦ Testing and refinement
◦ Production ramp-up

lectrue 19 intellectual property

◦ Legal aspects
ØIntellectual Property
ØPatents
• Patent Preparation Process
ØTrademarks
ØDesign
ØCopyright

lectrue 20 startup enterpreneurship

◦ Product development in a small
company
◦ What is a ‘start-up’
◦ Entrepreneurship
◦ Advantages and Disadvantages of
starting a new business
◦ Challenges of a small business
◦ Types of business
◦ Putting a high-tech start-up together
◦ Raising capital
◦ Business plan
◦ Causes of business failure