A new technology
Two Threads:
1. Market for the new product
the impact of this technology in realated world
if it is here to stay
the size of market, its growth potential and the factors that drive competitive advantage in this marketplace.
etnry barriers, margins and avaible market space
2. The company's capability to succeed in this marketplace
core competence
competitive advantage
cost of entering the marketplace
A estimation method for the share of the market:
Given our time-to-market lead of 6 months over potential newer entrants, we can conservatively estimate to acquire about half of the remaining market – about 25% market share in 4 to 6 months – by our early presence in this marketplace.
Sell the technology?