design language
https://en.wikipedia.org/wiki/Design_language
设计语言（设计词汇）是一种超架构的方案和风格， 它用于指导产品组件或者架构配置的设计。
设计者希望他们的产品包都具有一致的外观和感受。
描述设计方面的选择， 包括 ：
材料
颜色方案
形状
模式
质地
布局
A design language or design vocabulary is an overarching scheme or style that guides the design of a complement of products or architectural settings. Designers wishing to give their suite of products a unique but consistent look and feel define a design language for it, which can describe choices for design aspects such as materials, colour schemes, shapes, patterns, textures, or layouts. They then follow the scheme in the design of each object in the suite.[1]
在GUI领域，设计语言就对应着 人机接口 指导。
在汽车领域， 常常是通风网设计。
Sometimes, designers encourage others to follow their design languages when decorating or accessorizing. In the context of graphical user interfaces, for example, human interface guidelines can be thought of as design languages for applications.[2]
In automobiles, the design language is often in the grille design. For instance, many BMW vehicles share a design language,[1] including front-end styling consisting of a split kidney and four circular headlights. Some manufacturers have appropriated design language cues from rival firms.[3]
在软件设计领域， 表示架构描述语言， 最出名的是 UML 统一建模语言。
In software architecture, design languages are related to architecture description languages. The most well known design language is Unified Modeling Language.[citation needed
常见设计案例
IBM 设计语言
https://www.ibm.com/design/v1/language/
蚂蚁设计
https://ant.design/index-cn
中文释义
https://www.zhihu.com/question/24283181