1.uplift综述
Causal Inference and Uplift Modeling A review of the literature
http://proceedings.mlr.press/v67/gutierrez17a/gutierrez17a.pdf
https://zhuanlan.zhihu.com/p/192960265
2.
一文读懂uplift model
https://zhuanlan.zhihu.com/p/100821498
智能营销增益模型（Uplift Modeling）的原理与实践
https://blog.csdn.net/jinping_shi/article/details/105583375