setAdjustsImageWhenHighlighted // default is YES. if YES, image is drawn darker when highlighted(pressed)
_foldOrOpenButton = [UIButton buttonWithType:UIButtonTypeCustom];
[_foldOrOpenButton addTarget:self action:@selector(foldOrOpen:) forControlEvents:UIControlEventTouchUpInside];
[_foldOrOpenButton setAdjustsImageWhenHighlighted:NO];