• BEC新编剑桥商务英语中级(第三版)Module3.1


     

    1. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising:现在来看看另一家小企业。用加粗线完成文章中关于特许经营的内容: 

    set up      concept     charge    launch        branch out      growth       fee

     建立         概念           索价      开办;发起 拓展业务 

    Tags that can end misery of lost luggage可以结束行李丢失痛苦的标签

          Globalbagtag was set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to launch Globalbagtag.com, which sells secure tags which travelers attach to their luggage. They started to charge 9.95 per tag in the first year, followed by a 2.95 subscription fee for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.

      GlobalbagtagChrisAlison Truelove夫妇六年前在澳大利亚度假归来时创立的。这对夫妇决定建立Globalbagtag.com网站,销售旅行者在行李上附加的安全标签。他们开始收取£9.95标签在第一年,紧随其后的是一个2.95订阅费用。客户通过在线数据库中的家庭地址在线激活标签。如果行李丢失,找到它的人可以登录Globalbagtag网站,报告丢失的物品。

              Mr. Truelove said: “We have seen a huge growth in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple concept, Globalbagtag is now planning to branch out into stickers for items including mobile phones, MP3 players, key and laptops.”

      特鲁埃洛夫先生说:“我们已经看到订单的大幅增长,因为旅客们意识到他们不能依靠航空公司来照看他们的行李。事实上,这是一个非常简单的概念,Globalbagtag目前正计划拓展到手机、MP3播放器、钥匙和笔记本电脑等产品的贴纸领域。” 

    2. Listen again to the talk. Write in the missing expressions

    1In general its important when you are thinking of.

    2Secondly, Id say make sure that the bands are strong.

    3For example, making and selling pizzas might be profitable but

    4I also think you need to like hard work.

    5) Finally , theres the money. You

     Listening script:

    T=Trainer   M=Man

    T: So. That’s end of my talk. Are there any questions? Yes?

    M: Thanks for your talk. It was very interesting. I’ve been thinking of starting my own business and I wondered what you thought of franchises.

    T: That’s a good question. In general, it’s important when you are thinking of becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who don’t like following tried and tested routes, so if you don’t like doing what other people want, then franchising isn’t for you.

     Secondly, I’d say make sure that the brand is strong and that it’s something you are interested in. For example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldn’t think that running a franchise is less work than being a sole trader.

        Finally, there’s the money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Domino’s Pizza.

    T:。我的演讲到此结束。还有什么问题吗?是吗?

    M:谢谢你的演讲。非常有趣。我一直在考虑自己创业,我想知道你对特许经营有什么看法。

    T:问得好。一般来说,当你想成为一个特许经营者时,成为一个喜欢遵守规则并得到他人支持的人是很重要的。企业家往往是那些不喜欢遵循尝试过的路线的人,所以如果你不喜欢做别人想做的事,那么特许经营就不适合你。

    其次,我要说的是,要确保这个品牌是强大的,并且是你感兴趣的东西。例如,制作和销售披萨可能是有利可图的,但你想在未来五年内一直这样做吗?我也认为你需要喜欢努力工作。人们不应该认为经营一个特许经营店比做一个个体经营者工作少。

    最后,还有钱。你仍然需要启动资金。对于像达美乐披萨这样的知名品牌来说,价格可能低至5000英镑,也可能高达23万英镑。 

    3. Listen to a message on a voicemail about a seminar. Complete the information on this message pad.

    Business Circle Conferencing

            Name: Mr. Ray Naunton

            Name of event:Launching your business online

            He cant come to the buffet on Sunday evening because his train doesnt arrive until after 9:15. Please send the schedule to his email which is r.naunton@worldsyouroyster.com.

    Listening script: 

    Recorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event you’d like information on and we will send it to you immediately. Please speak after the tone.

    Ray: Hello. This is Mr. Ray Naunton. That’s N-A-U-N-T-O-N. I’m coming to the event next week called ‘Launching your business online’ and so you’ve already got my details. Anyway the reason I’m calling is that I won’t be able to arrive in time for registration and the buffet on the Sunday evening. My train doesn’t arrive until nine fifteen, so I’m going to take a taxi straight to the hotel. So I probably won’t get to the training centre until Monday morning. I hope that’s OK. Anyway it’s just to confirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. That’s w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you.

    留言:感谢您致电商圈会议。请说出你的姓名和地址。然后给出你想了解的活动名称,我们会马上发给你。请跟我说。

    :你好。我是雷·纳顿先生。这是N-A-U-N-T-O-N。我下周要参加一个名为网上创业的活动,所以你已经知道了我的详细信息。不管怎样,我打电话来的原因是周日晚上我不能及时赶到登记和吃自助餐。我的火车915分才到,所以我打算直接乘出租车去宾馆。所以我可能要到星期一早上才能到训练中心。我希望这样可以。不管怎样,我只是想确认一下我是否会去上课。哦,谁能把这两天的日程安排发给我?你可以发邮件给我,地址是r.naunton,网址是worldsyouroyster.comWorldyouroyster是一个词。这是w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r。都是小写的。谢谢你!

    越努力,越幸运!
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  • 原文地址:https://www.cnblogs.com/GaoLi3303315992/p/12626013.html
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